Curious Incident of Advertising
I was driving to work today, and a familiar advertising sign caught my eye. Usually this company puts up amusing, punny jokes that I laugh at, but this time it seemed more like a statement on the world at large. Since the company is in real estate, I hardly ever expected it to say:
Teen Motto:
To each his phone
Alright, I know. The nice little play on words to the adage "to each his own," where in this case the identity, the "owning," is wrapped up neatly in the cell phone. I thought this observation was highly astute, regardless of its one-dimensional humor(which I enjoy).
Teens are with their phones 24/7/365. The phone is their link to their friends, their family, their co-workers, while also being their safety net in emergencies, their address book, their daybook, their photo album, their reminder of birthdays/anniversaries, their mp3 player, their saving grace in boring classes (games, text mess, etc.), etc. etc.
It used to be: You are who you read.
Now, it is: You are what your cell tells the world you are.
Image almost speaks louder than words.
But, the question lingers: who are teens without their cell phones?!?
I was driving to work today, and a familiar advertising sign caught my eye. Usually this company puts up amusing, punny jokes that I laugh at, but this time it seemed more like a statement on the world at large. Since the company is in real estate, I hardly ever expected it to say:
Teen Motto:
To each his phone
Alright, I know. The nice little play on words to the adage "to each his own," where in this case the identity, the "owning," is wrapped up neatly in the cell phone. I thought this observation was highly astute, regardless of its one-dimensional humor(which I enjoy).
Teens are with their phones 24/7/365. The phone is their link to their friends, their family, their co-workers, while also being their safety net in emergencies, their address book, their daybook, their photo album, their reminder of birthdays/anniversaries, their mp3 player, their saving grace in boring classes (games, text mess, etc.), etc. etc.
It used to be: You are who you read.
Now, it is: You are what your cell tells the world you are.
Image almost speaks louder than words.
But, the question lingers: who are teens without their cell phones?!?
1 Comments:
Dawn, very interesting insight and so true. Increasingly handheld "devices" will contain all of what we humans over millenia have come to know that can be captured in print/image.
So what will English class be for? Good thinking on bringing in new content to your blog. I can read it now!! KES
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