Creative Writings

everyone is her own publisher, editor, and marketing director in the digital age

01 September 2006

Curious Incident of Advertising

I was driving to work today, and a familiar advertising sign caught my eye. Usually this company puts up amusing, punny jokes that I laugh at, but this time it seemed more like a statement on the world at large. Since the company is in real estate, I hardly ever expected it to say:

Teen Motto:
To each his phone

Alright, I know. The nice little play on words to the adage "to each his own," where in this case the identity, the "owning," is wrapped up neatly in the cell phone. I thought this observation was highly astute, regardless of its one-dimensional humor(which I enjoy).

Teens are with their phones 24/7/365. The phone is their link to their friends, their family, their co-workers, while also being their safety net in emergencies, their address book, their daybook, their photo album, their reminder of birthdays/anniversaries, their mp3 player, their saving grace in boring classes (games, text mess, etc.), etc. etc.

It used to be: You are who you read.

Now, it is: You are what your cell tells the world you are.

Image almost speaks louder than words.

But, the question lingers: who are teens without their cell phones?!?

1 Comments:

Anonymous Anonymous said...

Dawn, very interesting insight and so true. Increasingly handheld "devices" will contain all of what we humans over millenia have come to know that can be captured in print/image.

So what will English class be for? Good thinking on bringing in new content to your blog. I can read it now!! KES

6:17 PM  

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